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Understanding Internal and External Issues: Context of the Organization | My ISO Consultants

Updated: Dec 14

Understanding Internal and External Issues: Context of the Organization

In the realm of quality management, aligning your Quality Management System (QMS) with your organization's strategic direction is crucial. This alignment ensures that your QMS is not only effective but also relevant to both internal and external issues that may impact your objectives. Here’s a guide to understanding and addressing these issues, inspired by ISO 9001:2015 standards.


1. Grasping the Organization's Context

To effectively plan and achieve your objectives, it's essential to understand your organization's current status, goals, and strategies. This understanding forms the foundation of your QMS. Here are some techniques to help you analyze your context:

  • Business Plans and Strategy Reviews: Regularly review your business and strategic plans to stay aligned with your goals.

  • Competitor Analysis and Economic Reports: Keep an eye on your competitors and the economic landscape to anticipate changes and challenges.

  • SWOT Analysis: Identify your strengths, weaknesses, opportunities, and threats.

  • Documentation: While not mandatory, maintaining records such as meeting minutes, action lists, and mind maps can be beneficial.


2. Understanding the Needs and Expectations of Interested Parties

Identifying and understanding the needs of interested parties is a critical aspect of your QMS. This involves:

  • Identifying Relevant Parties: Determine which stakeholders are relevant to your QMS.

  • Selecting Criteria: Establish criteria to select and prioritize these stakeholders.

  • Documenting Requirements: Although not required, documenting these needs can help in future planning and reviews.


3. Determining the Scope of the QMS

The scope of your QMS should be clear and well-defined, especially in complex scenarios involving outsourcing, multiple sites, or collaborative services. The scope should reflect the nature of your operations, products, and services, and be evident in your processes and controls.


4. Documenting the QMS and Its Processes

Documentation is key to supporting the process approach of your QMS. Useful documents might include:

  • Process Diagrams: Visual representations of your processes.

  • Linkage Diagrams: Diagrams showing the connections between different processes.

  • Resource Diagrams: Tools like capacity analysis and value stream mapping.


Additional Insights

Understanding the context of your organization is not just about compliance; it's about strategic advantage. Here are some additional insights:

  • PESTLE Analysis: This tool helps you analyze Political, Economic, Social, Technological, Legal, and Environmental factors that could impact your organization. It's a comprehensive way to understand the broader context in which you operate.

  • Dynamic Environment: The operating environment for organizations has evolved with technological advances, social media, and environmental concerns. Keeping up with these changes ensures your QMS remains relevant and effective.

  • Stakeholder Engagement: Engaging with stakeholders, including customers, employees, suppliers, and regulatory bodies, helps in understanding their needs and expectations. This engagement is crucial for the continuous improvement of your QMS.

  • Risk and Opportunity Management: Identifying risks and opportunities arising from internal and external issues can lead to proactive strategies that enhance your organization's resilience and performance.


By thoroughly understanding and documenting your organization's context and the needs of interested parties, you can ensure that your QMS is robust, relevant, and aligned with your strategic goals. This approach not only helps in achieving your objectives but also in maintaining a competitive edge in the market.


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